About Me
The person behind the words
Hi, I’m Gigi. Or Gila. Honestly, I answer to both.
I’m a freelance writer and content strategist with a background in marketing, a degree in English Literature and Communications, and an unhealthy curiosity about how people think, shop and make important decisions.
Outside of work, you’ll usually find me planning my next holiday, hiking or complaining about the cold.
One of my favourite things about freelancing is that no two projects are ever the same.
Sometimes a client comes to me with a beautifully detailed brief. Sometimes it’s a voice note that starts with, “I don’t really know what I need…”
Either way, I love getting stuck in.
I’ll ask questions and challenge ideas where it makes sense. Not because I’m trying to make things more complicated, but because the best copy almost always comes from understanding the bigger picture first.
If you’re refreshing your website, launching a new product or simply staring at a blinking cursor wondering where to start, I’d love to help.
I’ll bring the words, the curiosity and the occasional “But what’s our end goal?” question. Together, we’ll create something that sounds like you, connects with your audience and does what it’s supposed to do.
(And if we end up talking travel recommendations while we’re at it, I won’t complain.)
