How Claude accidentally made me a developer
My freelance website has been in the making for years. And yes, before anyone says it, those years pre-date AI. This wasn’t one of those “I had an idea on Friday and launched a business by Monday” stories. This was the more traditional route: endless tweaks, abandoned drafts, changing my mind every few months, and […]
My About page gave me an identity crisis
I have spent years writing for other people. I’ve written product descriptions that made handbags or leopard print tops sound irresistible. I’ve written marketing emails designed to sell people a 3 year software plan. I’ve written website copy, blogs, campaigns, social posts and enough headlines to last several lifetimes. Writing has always been the easy […]
Let’s talk about strategy
When I first started freelancing, one of the biggest adjustments wasn’t managing clients, setting my rates or chasing invoices. It was learning how little information I’d sometimes be given. After years of working in-house, I was used to being part of the bigger picture. I knew the objectives behind a campaign. I understood the audience. […]