In 2023, I took over EnterpriseAlumni’s LinkedIn page and gave it a new look and feel to match the brand’s relationship first, people first positioning. I managed the page solo, from strategy through to writing and publishing, and grew it from around 8,000 to over 11,500 followers.

The page had to do a lot of work at once: drive webinar and conference sign ups, build community engagement, raise brand awareness, and educate our audience on alumni and employee first topics. I represented this space by highlighting how leading companies like PwC, Marks & Spencer, Bank of America, Bird & Bird, Mazars, Arup, Northwell Health, and Swarovski were building and valuing their own alumni communities, alongside a recurring book club series recommending business books with a clear link back to why alumni relationships matter.

To extend our reach, I tagged and engaged as many alumni as possible in every relevant post, helping the page surface to people well beyond our existing follower base.

Example posts:

A spotlight on Bank of America’s alumni community reached 69 reactions, 4 comments, and 5 reposts, among the page’s best-performing organic posts.

A feature on PwC’s alumni programme, quoting Chris Huffman.

#AlumniBookClub: a monthly book recommendation series connecting outside ideas back to the value of alumni relationships.

How I worked:

Format: Built repeatable post structures, client spotlights with a real quote, themed series like #AlumniBookClub, so the page felt strategic and varied.

Sourcing quotes: Pulled genuine testimonials from alumni and executives instead of writing generic copy, since a real voice, especially a named CEO, carries far more weight than a marketing line.

Publishing rhythm: Posted daily and managed a busy content calendar to keep the page active and front-of-mind for an audience of HR and alumni programme leaders.

Extending reach: Tagged and engaged as many alumni as possible in every relevant post, helping the page surface to people well outside of our existing follower base.

Performance tracking: Monitored organic performance on every post to learn what worked, which client stories resonated, and which formats got liked and shared.

More examples: