For a year and a half, I optimised and refreshed EnterpriseAlumni’s website and blog content
while running an SEO strategy from the ground up. Within six months, the site’s visibility on
Google had grown by 30%, and it kept climbing from there.
The strategy came down to: write the article that actually answers the question someone’s typing into Google,
instead of the article that’s easiest to write. That meant comparison pieces for people
actively deciding between options, and well researched listicles for people looking for proof
and real examples.
Finding the question:
Started from the real questions corporate alumni teams were asking, like ‘should we just use a
LinkedIn group?’ or ‘who else does this well?’.
Research: Used Ahrefs for keyword research and competitor
analysis to confirm a topic was worth the time before writing it. For comparison pieces, mapped
out the genuine pros and cons of each option so the piece read as honest guidance, and less like a sales
pitch.
Structure: Built every piece around clear, scannable sections,
headings that double as the questions a reader (and Google) actually wants
answered.
Refreshing existing content: Audited the existing site and
blog for outdated, thin, or underperforming pages, and rewrote or restructured them to match
current SEO best practice.
