At Similarweb, I had the freedom to pitch and write my own topics. I spent a lot of that time researching and looking for trending stories I could tell using Similarweb’s own data.
One of
those pitches was a piece on the world’s most popular messaging apps by country. It became one
of my best performing posts, and was translated it into nine languages including German,
Japanese and Russian.
Another one of my favourites took the Stanley Cup’s viral moment, a
car fire that left the drink inside still cold, and used it to explain why certain products go
viral on Amazon and others don’t, mixing pop culture with hard data.
Alongside the trend
and culture pieces, I wrote practical how to guides and global growth analysis, covering where
Amazon’s next international markets are, what’s shifting in pet ecommerce, and how brands can
win more organic traffic to their Amazon listings.
Finding the
idea: Kept an eye on Similarweb’s own data dashboards for patterns worth writing
about, alongside ecommerce and industry news, to spot the angle that hadn’t been covered
yet.
Validating it: Checked keyword search volume and competitor
coverage before committing to a topic, with input from the SEO team on which keywords and
internal links would give a piece the best shot at
ranking.
Researching: Pulled and analysed the data directly from
Similarweb’s platform.
Writing: Drafted, edited, and optimised the piece myself end
to end in WordPress, balancing SEO requirements with making sure it was still genuinely
interesting to read.
