Alongside my own bylined work, I ghostwrote thought leadership articles and press releases for Similarweb executives, including pieces published through the Forbes Communications Council, a contributor programme for senior comms and marketing leaders.

Ghostwriting means matching someone else’s tone, their way of making an argument, and the perspective only they could credibly offer, while still doing the structural and storytelling work that makes a piece worth publishing. The goal isn’t to sound like me. It’s to sound unmistakably like them.

One example covered a topic close to home for any content team right now: the storytelling mistakes brands make when they lean too heavily on AI to write for them.

Reference:
Published via Forbes Communications Council, May 2025: “ChatGPT Made Me Do It: Storytelling Mistakes To Avoid With AI.” Byline is the credited executive’s, not Gigi’s; included here as a description of the engagement, not a personal authorship claim.

How I worked:
Research: Read back through the executive’s previous interviews, LinkedIn posts, and any recorded talks to build a working sense of their natural phrasing and the arguments they tend to reach for.

Briefing: Worked from a short topic brief and a conversation to get the executive’s real opinion, not just the safe, generic take, since Forbes Council pieces only land if they say something the writer could believe.

Drafting: Wrote in their voice from the first draft instead of writing it in mine and translating afterward, since that tends to flatten the personality that makes ghostwritten thought leadership worth reading.

Tools: Used Google Docs for collaborative editing with stakeholder sign-off, and AI tools selectively for early research and structure, never for final drafting.