At ryze beyond, I was the voice of the company across internal HR communications, partner
facing content, and the website and blog used to advertise our services.
I ran an
employee advocacy campaign that included ghostwriting thought leadership articles for
colleagues to publish under their own names and share with their professional networks. This
meant writing convincingly in the voice of a data analyst explaining how ryze identifies high
intent buyers, and separately in the voice of the CEO talking about ryze’s approach to
partnerships.
I also wrote blog posts and website content explaining what partnering
with ryze actually looks like, managed the LinkedIn page, and ran LinkedIn ad campaigns aimed
at meeting potential partners at affiliate conferences, helping set up discovery calls for the
Biz Dev team.
How I worked: Ghostwriting for
colleagues: Wrote thought leadership articles in the voice of different team members,
from a data analyst to the CEO, so each piece felt genuinely theirs and not like generic
company copy.
Driving employee advocacy: Once an article was published
under a colleague’s name, I encouraged them to share it on their own LinkedIn, then shared that
link in the company WhatsApp so the wider team could congratulate them and share it further
themselves.
Partner facing ads: Ran LinkedIn ad campaigns timed around
affiliate conferences, helping the Biz Dev team turn industry visibility into discovery
calls.
Website and blog: Wrote ongoing content explaining what a
partnership with ryze actually involves, supporting the Biz Dev team’s conversations with
clear, specific answers instead of vague sales language.
